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Son et Lumière &
Projection Mapping

Museum Curation
& Cultural Exhibits

Live Events
& Brand Activations

Inbound
MICE

The Direkt Story

Crafting Immersive Experiences

We are a techno-creative agency with over 25 years of experience in transforming ideas into immersive, multi-sensory experiences. From curating interactive museums, designing spectacular sound and light shows, curating engaging Conferences and conceptualizing impactful exhibitions, to producing high-energy corporate events. We specialize in blending information with entertainment to connect with audiences in meaningful ways.

We’re passionate about creating experiences that engage, educate, and leave a lasting impact.

Our Portfolio

Ajmer light and sound show

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Indian Museum Kolkata

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COCA-COLA HAPPINESS FACTORY , Uttar Pradesh

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RANGLA PUNJAB FESTIVAL 2024 AMRITSAR

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WORLD FOOD INDIA

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EVEREADY PARTNERS MEET 2025

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MERCEDES LUXE DRIVE 2017

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MARUTI SUZUKI STALL AT AUTO EXPO

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JCB EXCON BANGALORE

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BMW Experience Tour 2018

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BMW M-TOWN Driver Training

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MADHYA PRADESH TRAVEL MART

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SWACHH BHARAT DIWAS 2019

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HP PR PLATFORM

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HP Printer Launch

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MERCEDES E CLASS LAUNCH

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350 YEARS CELEBRATION OF GURU GOBIND SINGH JI

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550 YEARS GURU NANK DEV JI

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MICROSOFT FUTURE DECODED

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Pradhan Mantri Sanghralaya Sound and Light Show

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Our Clients : From Ministries to Market Leaders

Government Clientele:
Corporate Clientele:
Countries
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Events & Conference
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Success Stories

Mishra
Mishra
PM
PM
Sajan
Sajan
Kunal
Kunal
Visitor
Visitor
CEO, Donsimp
Visitor
Visitor
CEO, Heritage

Awards

Award of Honour for Dastaan-e-Shahadat at Chamkaur Sahib
Women Disruptors 2025​
POWER WOMEN AWARDS 2024
WOW AWARDS ASIA 2015​
9TH CMO ASIA AWARDS 2011
WOW EVENT AND EXPERIMENTAL MARKETING AWARDS FOR 2011​
BW APPLAUSE EXPERIMENTAL MARKETING SUMMIT & AWARDS 2019
WOW AWARDS ASIA 2018​
EEMAX GLOBAL AWARDS 2017​
EEMAX GLOBAL AWARDS 2017
EEMAX Global Awards 2017
EEMAX Global Award 2024​
EEMAX Global Award 2023​
Crafting Bharat Awards 2025 by Hindustan Times

Our Journey, told by the Media

Leadership

Sanjeev Pasricha
Group CEO, CS Direkt
Sanjeev is the Founder of C S Direkt, known for shaping impactful experiential and cultural 
narratives. Over three decades, he has led landmark work in experiential marketing, museum 
curation, projection mapping, and immersive storytelling. His leadership has been recognised by 
HT Media, CMO Council, EEMA, and the Punjab Government, while continuing to steer future-
ready, culturally rooted experiences. 
Anjali Pasricha
Chief Creative Officer, CS Direkt
Anjali is a visionary creative leader with three decades of experience in experiential design, 
immersive storytelling, and cultural curation. As CCO and board member at CS Direkt, she fuses 
heritage with cutting-edge technology to shape museums, sound-and-light shows, and state 
festivals at scale. Recognised as Women Disruptor 2025 and among India’s 25 Most Promising 
Women Entrepreneurs by Consultants Review, she actively champions India’s creative economy. 
Sandeep Bhandari
Group CFO, CS Direkt
With over 25 years of experience, Sandeep is a seasoned finance leader skilled in strategic planning, compliance, and growth management. As Group CFO, he ensures CS Direkt’s financial stability and sustainable expansion. Known for his people-first approach, he promotes accountability, collaboration, and operational excellence across the company.

Our Magik Team

Sachin Kataria
Studio Head, CS Direkt
Sachin Kataria leads the creative studio at CS Direkt, ensuring seamless execution of high-impact design and storytelling projects. His calm leadership style blends creative direction with team mentorship, driving innovation and on-time delivery. 
Sudesh Singh
AVP – Events & Exhibitions, CS Direkt
Sudesh brings ideas to life on the ground. As AVP at CS Direkt, he leads production and operations for large-scale events and exhibitions—seamlessly turning creative vision into flawless execution. Known for his sharp planning and positive leadership, Sudesh delivers impact with precision. 
Hari Krishna Kuniyal
Procurement Head, CS Direkt
Hari Krishna leads a collaborative procurement team at CS Direkt, ensuring timely and quality sourcing aligned with project goals. By working closely with design, production, and operations teams, he streamlines supply chains to support smooth execution across museums, events, and exhibitions.
Akash Singh
Head of Visualization, CS Direkt
Akash turns ideas into powerful visual stories. With roots in animation and film, he leads the visualization team at CS Direkt—crafting cinematic storyboards, hyper-realistic renders, and motion content that bring projects to life. From museums to projection shows, his work adds drama, depth, and imagination to every experience. 
Pankaj Kumar
AGM – Accounts & Finance, CS Direkt
Pankaj ensures financial clarity and control at CS Direkt, managing accounts, compliance, and reporting across projects. With a strong grip on day-to-day operations and vendor coordination, he supports smooth commercial workflows and transparent fiscal practices that keep teams agile and aligned.
Shoumendra Bose
Chief Content Curator, CS Direkt
Shoumendra is the storytelling mind behind CS Direkt’s most impactful experiences. As Chief Content Curator, he weaves cultural depth and creative vision into every script, exhibit, and show. With a rich background in writing and ideation for museums, sound & light shows, and mega-events, he ensures every narrative strikes a chord—authentic, immersive, and unforgettable. 
Dr. Garima Chaudhry
Chief Innovation & Growth Officer
Dr. Garima Chaudhry brings strategic vision and innovative thinking to create transformative cultural experiences that blend heritage, storytelling, and technology. With a background in Robotic Surgery (MBBS, MAMC; MS, LHMC), she brings intellectual rigor and leads cross-disciplinary teams to deliver immersive, future-ready projects.

let's Connect

Ready to create an unforgettable event, live show, or experience?
Let’s bring your vision to life with bold ideas, immersive storytelling, and cutting-edge technology.
Get in touch with us today — where creativity meets strategy, and every experience is designed to drive growth.

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