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When conventional advertising does not solve the purpose, it’s time to go Direkt! The days of ATL marketing sufficing as an effective medium for reaching out to the TG are long gone by. Consumers today are more informed, intelligent and inquisitive. In order to satiate the demand for these three I’s, CS Direkt, India’s leading experiential marketing and communications agency, was set up in 1995. 16 years since, we have successfully aided corporate across domains and geographical locations to get what they want from their TG. Offering a wide gamut of services spanning across live events, activations, exhibitions, destination management and retail, we were quick to realise that merely showcasing a product in a flashy avatar via print media and television commercials was not enough. The consumer wanted to experience the product first-hand; and therein lay a distinct opportunity to drive revenues northwards. 4000+ projects..... and countingWe rose to the occasion right at the onset of our inception with the launch of the Apple Macintosh PCs in India. The following years witnessed a multitude of MNC clients availing our services to goDirekt to their consumers. The key differentiating factor that separates us from our competition is the manner in, which we approach each project, transcending the confines of what is conventionally ‘defined’ as the ‘role’ of a BTL marketing agency. We track the impact of our work on business results, consumer beliefs, press coverage and also measure it against our own tough creative and strategic standards. The result – sheer brilliance in every endeavour.
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InnovationIt's always been a CSD hallmark to generate BIG brand ideas, ranging from creating a 2500 sq. feet replica of the Taj Mahal, to making virtual presence possible through technology. QualityClients expect nothing short of the very best from CSD and we have been ever-eager to oblige. Right from the conceptualization stage to the final execution, everything is meticulously detailed to deliver a flawless performance. IntegrityBe it a spoken word or a documented agreement, once we commit to something, we make sure it gets done. This trait of ours has primarily helped us sustain our wide repertoire of clients. ServiceA true expression of our excellent service can be discerned by the trust, which our clients have shown in us over the years, ranging from Amway (10 years), Canon (8 years), Hyundai (8 years), Airtel (7 years), Tag Heuer (5 years) and many more. Headquartered at Gurgaon, we have grown into a strong team of 120 people with presence in Mumbai and Bengaluru. Our network of associates is spread across 72 cities and 8 countries around the world – London, Singapore, Dubai, Beijing, Australia, New Zealand and USA, to name a few. |
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