Oriflame

Dare to be……Gorgeous

Oriflame, one of the leading global cosmetic brands, entrusted CS Direkt with the responsibility of increasing its reach among the youth in Indian metros and tier – 1 cities.

Five cities – Mumbai, Pune, Delhi, Kolkata and Bengaluru – were chosen for the ‘Dare To Be’ College Contact Program. The initiative was organized between mid – February till the first week of march.

A kiosk was set up in two colleges in every city. Students were given a complimentary makeover session by Oriflame makeover experts. As a souvenir, they were given their photographs before and after the session, so that they can notice the difference themselves.

The activity came through brilliantly for Oriflame, as sales increased in each city within one week of the campaign, enhancing its brand equity exponentially.