Toshiba TV-Ka-God
The new- age ‘ TV Ka God’
Toshiba, one of the premier global manufacturers of consumer electronics, recently launched a new range of televisions – the POWER TV – exclusively for the Indian consumers. CS Direkt was given the task of generating awareness regarding this new product in six cities – Delhi, Bengaluru, Jalandhar, Chennai, Amritsar, Pune and Surat. The time frame was 14th January – 13th February 2011.
Stalls were set-up at leading malls in these cities, with MCs engaging audiences with a host of innovative activities to generate curiosity in a fun and interactive manner. The activity received overwhelming response in all cities, with hundreds of inquiries received in each city.
CSD received appreciation from Toshiba for successful accomplishment of the desired objective. We are now looking at the next round of activations in the near future.
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At C S Direkt, we've been enchanting blue-chip client and their audiences for over a decade. With visionary excellence of supernatural standard.
