As MD and CEO of CSDirekt, Sanjeev leads three creative companies spanning: Building Permanent Experience Design, Brand Development, Premium Entertainment Storytelling, Content, Marketing, and CX Designs. He has been awarded ‘Brand Builder of the Year’ at Global Platform and is the founder member of EEMA.

In his spare time, he feeds his family lovingly and takes part in various fundraising initiatives related to Women Empowerment and Human Rights.

As a founding partner of CSDirekt, Anjali’s goal is to work alongside her team to create relevant and innovative consumer experiences for our clients. Down-to-earth and a real team player, she describes a ‘good day’ as one where she gets to help achieve the aspirations and objectives of her clients, continue to build an inspiring team and work environment.

She also leads an Innovative Festival called ‘MyRights Fest’ for Women and the Youth.

A certified management accountant (CA), Sandeep has more than 25 years of cross-functional senior management experience. Although his job is to have a tight rein on financial matters, we would argue he loves people as much as profit. Indeed, he is a great listener, he loves helping the people around him, and he's a natural leader with a talent for getting the best out of his team.

Sudesh aligns creative visions with diversified production capabilities. He is involved from inception to delivery, identifying opportunities and building strategic business partnerships, making award winning work and having fun.

Sachin is responsible for the whole agency’s creative output. Thanks to his multidisciplinary approach he manages and cajoles creative directors / ECDs to deliver great work on-time.

Famous for his Zen-like approach to the craziness of running a large creative group, Sachin firmly believes that great work comes from happy people, and he lives by this motto 24/7.

Hari is the spine of the company! He liaises with key company employees to determine their product and service needs, monitors business trends and product availability to pay the best price for company goods and services without sacrificing quality or delivery times.