Museums, experience centres, son et lumière, projection mapping, exhibitions and brand experiences, staged for three decades.
Section 02 · The Direkt Story
We are a techno-creative agency with over 25 years of experience turning ideas into immersive, multi-sensory experiences. From curating interactive museums and designing spectacular sound and light shows, to shaping engaging conferences, impactful exhibitions and high-energy corporate events, we blend information with entertainment to connect with audiences in meaningful ways.
We are passionate about creating experiences that engage, educate and leave a lasting impact.
Section 03 · Our Services
Hover a panel to open it. Each discipline is a full studio practice, from first sketch to opening night.
01 · Heritage · Light · Narrative
Architecture as canvas. Sound, light, film and narration composed for forts, palaces, museums and civic façades.
02 · Curatorial · Permanent
Collections, histories and cultural memory turned into immersive visitor journeys, from concept and curation to build and integration.
03 · Live · Brand · Public
Launches, reveals, stages and public spectacles, designed to move audiences and translate brand ambition into shared experience.
04 · Conferences · Incentives · Delegations
End-to-end programming for meetings, incentives, conferences and exhibitions, welcoming the world to India with production, hospitality and story.
Four disciplines · one studio
Section 04 · Selected Work
N° 20
01 / 06
Client · Kurukshetra Development Board
The Mahabharat retold as an architectural walk, reliefs, sculpture, projection and sound woven into one continuous darbar.
Museum · Immersive · Cultural
View This Project↗+ 5 more images inside
N° 22
02 / 06
Client · Gujarat Tourism
A sound and light show mapped onto the majestic watch tower, staged inside the UNESCO-listed white desert of Kutch.
Tower · Desert · Spectacle
View This Project↗+ 1 more image inside
N° 19
03 / 06
Client · Ministry of Food Processing
A global summit built around India's food story, inauguration, plenary and pavilion as one experience.
Summit · Pavilion · Public
View This Project↗+ 4 more images inside
N° 21
04 / 06
Client · Punjab State Government
A heritage panorama built around Sage Valmiki's world, scripture, forest, sages and sculpted storytelling translated into inhabitable space.
Museum · Immersive · Narrative
View This Project↗+ 4 more images inside
N° 16
05 / 06
Client · Government of India
A national story staged on the museum façade, sound, light and architectural scale.
Sound · Light · Architecture
View This Project↗+ 3 more images inside
N° 15
06 / 06
Client · Microsoft India
A flagship technology conference, keynote stage, pavilion city and public showcase in one build.
Keynote · Expo · Scale
View This Project↗+ 4 more images inside
Section 05 · What We Believe
These are the principles our studio returns to on every commission, from national museums to brand launches. Hover each belief to read what it means in practice.
Every experience starts by understanding what genuinely needs to be communicated.
We think in journeys, pauses, movement, curiosity and human behaviour.
We use technology when it strengthens the experience, not because it is available.
Beautiful concepts matter. Experiences that continue to work after opening day matter more.
Section 06 · Gallery
A visual walk through experiences we've built, museums, façades, projection theatres, installations and cultural spectacles, photographed on the ground.
Ten frames from the last decade of experiences we've designed, built and delivered on-site.
Section 07 · How We Work
From idea to experience
Concept is where the work starts. Opening day is where it proves itself.
The story. The site. The audience. The ambition. We listen before we design.
Narratives become journeys. Ideas become spaces. Moments begin to find their rhythm.
Content, technology, lighting, sound, structure and systems are designed to work as one experience.
We test, integrate, build and refine until the idea can face a real audience.
Section 08 · Clients
From government ministries and cultural institutions, to leading global and Indian brands.
Section 09 · Recognition
Awards are never the brief. Impact is. But we are grateful when the industry, institutions and communities around our work choose to recognise it.
2025 · Crafting Bharat Awards
Sanjeev Pasricha · Group CEO, CS Direkt
2024 · EEMAX Global Awards
Sound & Light Show · Pradhanmantri Sanghralaya
2023 · Women Disruptors Summit & Awards
Anjali Pasricha · CS Direkt
2022 · Award of Honour
Dastaan-e-Shahadat · Chamkaur Sahib
2024 · Power Women Awards
Anjali Pasricha · CS Direkt
2015 · WOW Awards Asia · Bronze
Honda Mobilio Campaign
2019 · BW Applause Experiential Marketing Summit
Mercedes-Benz India
2011 · 9th CMO Asia Awards
Sanjeev Pasricha · CS Direkt
2018 · WOW Awards Asia · Silver
Maruti Suzuki · Auto Expo
2017 · EEMAX Global Awards
JCB India
2017 · EEMAX Global Awards
Schneider India · Xperience Efficiency Yatra
2017 · EEMAX Global Awards
Madhya Pradesh Travel Mart
2017 · EEMAX Global Awards
Multi-media Projection Mapping · Virat Swaroop, Kurukshetra
2011 · WOW Event & Experimental Marketing Awards
CS Direkt
2025 · Crafting Bharat Awards
Sanjeev Pasricha · Group CEO, CS Direkt
2024 · EEMAX Global Awards
Sound & Light Show · Pradhanmantri Sanghralaya
2023 · Women Disruptors Summit & Awards
Anjali Pasricha · CS Direkt
2022 · Award of Honour
Dastaan-e-Shahadat · Chamkaur Sahib
2024 · Power Women Awards
Anjali Pasricha · CS Direkt
2015 · WOW Awards Asia · Bronze
Honda Mobilio Campaign
2019 · BW Applause Experiential Marketing Summit
Mercedes-Benz India
2011 · 9th CMO Asia Awards
Sanjeev Pasricha · CS Direkt
2018 · WOW Awards Asia · Silver
Maruti Suzuki · Auto Expo
2017 · EEMAX Global Awards
JCB India
2017 · EEMAX Global Awards
Schneider India · Xperience Efficiency Yatra
2017 · EEMAX Global Awards
Madhya Pradesh Travel Mart
2017 · EEMAX Global Awards
Multi-media Projection Mapping · Virat Swaroop, Kurukshetra
2011 · WOW Event & Experimental Marketing Awards
CS Direkt
Hover to slow · infinite scroll
Section 10 · Testimonials
Hover a card to bring it to life · auto-scrolls
Chapter · In Numbers
Measured in memory.
