Chief Innovation & Growth Officer
Dr. Garima Chaudhry
Brings strategic vision and innovative thinking to transformative cultural experiences that blend heritage, storytelling, and technology.
Chapter 01 / About Us
Thirty years.
Infinite stories.
One vision.
A studio composing light, architecture and story into rooms that remember you back.
What We Do
We didn't start with a stage,
we started with a spark.
Thirty years ago, we set out to craft experiences that move people. From small ideas to national showcases, we believed in storytelling to inspire and connect.
What began as a small team with a big dream is now behind India's most iconic experiences, Son et Lumière at the PM Sangrahalay and Rashtrapati Bhawan, from Dhordo to the Mahakaal Corridor, from Leh to Sanchi. We embraced innovation with Swachh Bharat Diwas, Digital India showcases, G-20 meets and brand experiences for BMW and Mercedes.
We've grown with the time, but our passion and promise remain unchanged. As we celebrate thirty years, we're not just looking back. We're ready to build what's next.
Our Timeline
Three decades,
one long exposure.
The Leaders
The founders,
at the helm.
Group CEO, CS Direkt
Sanjeev Pasricha
Founder of CS Direkt, known for shaping impactful experiential and cultural narratives. Over three decades, he has led landmark work in experiential marketing, museum curation, projection mapping, and immersive storytelling. Recognised by HT Media, CMO Council, EEMA, and the Punjab Government.
Chief Creative Officer, CS Direkt
Anjali Pasricha
A visionary creative leader with three decades of experience in experiential design, immersive storytelling, and cultural curation. As CCO and board member, she fuses heritage with cutting-edge technology to shape museums, sound-and-light shows, and state festivals at scale. Named Women Disruptor 2025.
The Teammates
The makers, hand on the craft.
Chief Content Curator
Shoumendra Bose
The storytelling mind behind CS Direkt's most impactful experiences, museums, sound & light shows, mega-events.
Head of Visualization
Akash Singh
Turns ideas into powerful visual stories, cinematic storyboards, hyper-realistic renders, motion content.
AVP, Events & Exhibitions
Sudesh Singh
Leads production and operations for large-scale events and exhibitions with sharp planning and positive leadership.
Procurement Head
Hari Krishna Kuniyal
Leads a collaborative procurement team, streamlining supply chains across museums, events and exhibitions.
AGM, Accounts & Finance
Pankaj Kumar
Ensures financial clarity and control, managing accounts, compliance, and reporting across projects.
The Culture
Behind the curtain.
Off-stage moments from the studio, offsites, awards nights, cake cuts and dance floors. The people who make the shows possible.
Why Choose Us
Six principles,
held to a standard.
I
Experience
Three decades crafting moments that stay long after the screen fades. Rooted in narrative, audience emotion, and cultural relevance.
II
Expertise
Ideas brought to life, frame by frame, story by story. In-house scripting, filming, animation, and editing for creative control and consistent quality.
III
Insight
We don't just understand industries, we understand what moves people. From ministries to modern brands, content that speaks with clarity and purpose.
IV
Reach
From intimate museum halls to global exhibitions. From Delhi to Berlin, narratives that resonate across languages, geographies, and generations.
V
Collaboration
You're not a client, you're a co-creator. We work shoulder to shoulder with you, ensuring your voice is in every scene we shape.
VI
Agility
Speed without compromise. Our streamlined process meets the moment, no matter the deadline, scale, or setting.